Visual processing is the primary way for all humans to gather information. A good design or graphic work will be remembered for a long time and this drives the multinationals to spend millions of dollars to develop their logo and other branding materials. They would do anything to make a solid visual impact and leave a lasting impression on the minds of their customers.
As you design your logo and provide your designer with the necessary firmenlogo details, you must always keep in mind what you want your customers to think of your company when they see your logo. A logo design can actually be a condensed story for your business, telling your customers about the nature and attitude of your business.
“Logo design” starts at home
Yes, your home is where you take the first step in your logo design process. Look at the different bottles and bags you use every day in the kitchen, look at the logos they have, look at the logos on your electronic devices, check the logo on the bag you got yesterday from the mall. Every day we come across thousands of logos but we only remember a few, if we look around we can find different types of logos around us. Also visit the local supermarket to check the logos on the range of products. It’s always better to look at the logos of your competitors who are in the same industry. In doing so, you will surely find some logos that stand out from the rest and this will help you in conceptualizing your logo design.
Have a think
Once you’ve decided what you want your logo to look like, it’s time to break it down into small, objective points that can serve as guidelines for your logo designer.
One thing to keep in mind, as you go through different logos from other companies, don’t let anyone influence you in such a way that your logo becomes a copy or modified version of another logo you’ve seen. A good design often influences our subconscious and we unknowingly duplicate certain parts of it. It is extremely important that your logo design is unique. A unique logo design increases the likelihood of obtaining trademark protection. It is advisable that you enlist the assistance of a trademark attorney for your trademark research and ensure that you do not run the risk of infringing on another company’s trademark symbol or logo.
Using clip art
If you have a small local business or corner shop, you might not be that keen on investing in a logo and establishing your brand (although I sincerely believe that’s very wrong). In such a situation, you can try to use high quality royalty free clipart combined with an appropriate font to place your company name. You can also use more than one clipart to create the overall graphic for your logo.
Clipart
However, you should keep in mind that clipart will never have the effect of a custom logo and can easily be duplicated or stolen. Even if you change some clipart, it’s almost impossible to get a mark on it. Going forward, once your business grows to the point where you need a trademarked logo, you’ll need to get an entirely new logo (possibly a little closer to what you have) and start your branding efforts all over again to create that new logo to establish .
To avoid all these troubles, it is advisable that you get a unique custom logo and it is not always that you have to spend a lot on your logos. There are companies on the internet that offer custom logo design at a reasonable price.
Some more logo design tips
Keep It Simple
Remember, simplicity is key. Most of the great logos are dead simple, and it’s always easier for us to remember and recognize. A simple design than to identify an intricate work of art. If you want a complex illustration for your logo. Try to minimize the number of lines and make it as simple as possible keeping in mind that the viewer should understand what has been drawn.
Typography
You should be careful when deciding on the font to use for your logo. Choosing the right font can go a long way. For example, a financial company that represents strength and stability might want to use a bold, bold font. Also, the letters can be rotated to create simple but beautiful logos. Some ideal examples of all letter logos are “SONY” and Dell – remember the twisted “e”?
Always use vector graphics
Always ask your designer to provide you with the logo as a vector graphic. The advantage is that vector graphics can resized without loss of detail and image quality. You can change the size according to your needs. In addition, vector graphics take up less memory on your computer.
Choice Of Color
You should be careful when deciding on the colors of your logo. It’s a good idea to stick to RGB or CMYK colors. So your logo looks as good in print as it does online. Also, Logo Design make sure your logo looks good in black and white as well, note that. You must also use your logo when faxing marketing materials or corporate documents.
